Consumer Summary provides insights related to how your retailers' consumers interacted with the campaign. This reporting focuses on campaigns with landing pages (Standard or Advanced campaigns).
The first sub-section of consumer summary is Consumer Overview. Here you will find a summary of your landing page tracking, including total consumer views, consumer leads, and percent lead conversion. The graph on the right shows total consumer leads and views over time.
The National View reporting shows how much activity was generated via the retailer agnostic version of the campaign, which features a zip-code lookup for users to locate the closest participating retailer in the campaign.
The Consumer Events sub-section shows the totals of each consumer action on the campaign's landing page. The summary tab shows total event clicks as well as over time. By clicking over to the 'detail' tab, you will see these clicks broken down by retailer.