Campaign Shares Format Guide

Use this guide to reference while building or optimizing campaign share assets. Campaign assets can be images, videos, or other files. See below for further details.

Share Types:

  • Link Shares: Facebook shares will look best at the 600 x 315 size. You can still use the images if they are over that size and use the "crop" tool to make additional sizing adjustments.
  • Photo Shares: In short, if your images are bigger than 600 x 315, you're good!
  • Video Shares: Maximum file size for Videos is 100MB.

CHANNEL
ACCEPTABLE FORMATS
MIN FILE SIZE
Facebook
Images: jpeg, jpg, png, gif Video: mov, mpg or (YouTube, Vimeo, Facebook url)
600x315
Twitter
Images: jpeg, jpg, png, gif, animated gif
600x315
Instagram
Images: jpeg, jpg, png, gif
600x315
Email
Images: jpeg, jpg, png, gif, animated gif
none
Banners/Buttons
Images: jpeg, jpg, png, gif, animated gif
none
Downloadables
Images: jpeg, jpg, png ,gif, animated gif Other: pdf, zip
none

Caption Best Practices:

  • The copy in your Facebook post should be clear, concise, and action-oriented.
  • It's best to include the most important content in your post in the first 90 characters. 
  • Include a strong call to action within the first 90 characters - tell your customers what you want them to do!
  • Including variables in the copy of your Facebook shares is always encouraged to make it more personalized!
    • Variables allow for share text customization, such as including a retailer name or website.

      ie. "Stop by {{ retailer.name }} to learn more, Check out our website at {{ retailer.website_url}}"

  • Be sure to include at least 3-4 suggested copy options for your retailers to choose from.

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