What are URL Parameters?
This feature enables you to set custom URL parameters at the campaign level. When URL parameters are included with a campaign and a retailer website share is clicked by a consumer, the Promoboxx system will automatically append the parameters to the end of the URL.
This allows you to externally track information about a click or impact the consumer flow, provided that functionality is in place.
How do they work?
Step 1: Click "Campaign Details" on the left-hand sidebar
Step 2: Add your tracking parameters in "Append to Retailer Website"
Step 3: Make sure to "Save and Review Campaign" to see your changes
Below is an example of how this will appear to the consumer in a live URL:
*All shares need to have a "Retailer Website" link type in order to append the parameters.
What are the benefits?
- Leverage your existing URL tracking for Promoboxx shares across your network
- Track and define clicks that came from Promoboxx easier
- Leverage parameters to guarantee the consumer is getting the right experience (applicable to brands that administer retailer websites)
- Retailers have the assurance their consumers are being sent to the right place when clicking their shares and get the relevant experience based on the URL parameters
Have a question? Reach out to our support team at 800-380-7502 ext. 3
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