Glossary of Terms for Brand Campaign Reporting
Summary Terms:
- Retailer Engagement Rate - Number of retailers engaged / number of retailers invited
- Funds Awarded - Local Ads funds awarded by a brand to their retailers within a campaign
- Retailer Shares - Number of shares retailers shared across Facebook, Twitter, Email, Banners/Buttons and Downloadables
- Consumer Clicks - Combined total of link clicks reported by Facebook (retailer who have insights enabled) and link clicks captured by Promoboxx for Twitter, Email and Banners/Buttons
- Consumer Leads - If lead generation campaign, number of leads received by retailers
- Survey Responses - If the post-campaign survey is enabled, number of retailers who responded to the survey
- Opt-outs - This lets you know how many retailers chose not to participate in a certain campaign. The retailer will be unsubscribed from communications pertaining to that specific campaign but will receive the next campaign's invitation.
Retailer Engagement Rate:
- Retailer Engagement Rate - Number of retailers engaged out of number of retailers invited
- Number of retailers engaged - Number of retailers that shared successfully from this campaign
- Number of retailers that viewed, did not engage - Number of retailers that viewed the campaign in their dashboard but did not share
- Number of retailers that did not view - Number of retailers that did not view the campaign in their dashboard
- Number of retailers that opted out - Number of retailers that dismissed the campaign
- Number of retailers that were automated - Number of retailers who shared this campaign via auto share
Local Ads:
- Funds Awarded - Funds awarded by a brand to their retailers within a campaign
- Funds Redeemed - Funds redeemed by the retailer
- Funds Unredeemed - Difference in total of funds awarded by a brand to retailers and the funds currently redeemed by retailers
- Number of Retailers with Unredeemed Funds - Number of retailers who have not redeemed funds that were awarded to them
- Number of Retailers that Self Funded - Number of retailers that spent their money on the campaign
Retailer Shares:
- Retailer Shares - Number of shares retailers shared
- Number of Shares on Facebook - Number of shares on Facebook
- Number of Shares on Twitter - Number of posts on Twitter
- Number of Shares on Email - Number of Emails sent
- Number of Shares on Banners - Number of web banners installed
- Number of Shares on Downloadables - Number of downloads
Consumer Metrics - Facebook:
- Facebook Impressions - Number of consumers who saw your shares/ads
- Facebook Link Clicks - Number of link clicks on your shares/ads
- Facebook Engagements - Number of times consumers liked, commented or shared your Promoboxx posts/ads
Consumer Metrics - Twitter:
- Twitter Actions - Combined total of clicks, tweet favorites, and retweets
- Clicks - Number of link clicks on your post
- Favorites - Number of times your post was favorited
- Retweets - Number of times your post was retweeted
Consumer Metrics - Downloadables:
- Downloads - Number of downloads by retailers
- Retailers downloaded - Number of retailers who downloaded the assets
Consumer Metrics - Banners:
- Shares - Number of banners/buttons installed
Consumer Metrics - Emails:
- Shares - Number of emails sent
Survey Responses:
- Number of retailers who responded to the survey
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