*NEW* Optimized Automations

What's New?

You can now choose to automate at a specific date and time, OR with our new Optimized Automation option! If you choose to optimize automations, the shares will be distributed to automated retailers over a 72-hour period around the selected date and time.

What's the benefit?

Optimizing automations results in staggering your automated content for your retailers versus automating everything at once. This allows for variation between retailer social feeds so that one post does not appear on many pages at the same time

How It Works

• You still create shares and invite your retailers, like you always have
• On the automation step, you can either select a specific date and time that all automations for that share go out, OR turn on Optimized Automations.
  • If Optimized Automations is enabled, shares will be sent out over a 72-hour window surrounding the selected time. Shares are also prioritized to be sent out between 8:00 AM ET and 10:00 PM ET.
    In the Campaign History, you will be able to see the range of times the share went out around.

FAQs

Q: When should I use optimized automations?
A: You should use optimized automations when the share does not need to go out at a precise date and time. This functionality allows feeds to vary a bit between retailers, versus having everything go out at once.