Campaign Shares Format Guide – Brand Academy

Reference this guide when creating or optimizing campaign share assets. Campaign assets can be images, videos, or other files. See below for further details.

Share Types:

Campaign Icon: This campaign icon is editable under Campaign Details and is used as the thumbnail image for the campaign on the retailer dashboard. The recommended resolution is 1104x360.
Link Shares: Facebook share images that utilize the "Retailer Website," "Landing Page," "Webpage," and "Custom Field" link type are required to be in a horizontal 1.9:1 ratio. The minimum resolution required is 600x315 pixels, but 1200 x 628 pixels or larger is recommended. You can still upload square images, just be sure to use our "crop" tool to adjust the focal point of the image.
Photo Shares: Horizontal or vertical images are accepted, with a minimum resolution of 600 x 315.
Video Shares: Horizontal or vertical videos are accepted. The maximum file-size for Videos is 100MB. All video shares must use the "No Link" link type as video shares cannot be created with links. (Note Twitter max size is 512 MB)

Channel Type	Asset Type	Format Type	Channel recommendations
Facebook	Images	jpg, gif, png, eps, svg, bmp, tiff, pdf	Max file size: 100 MB 600×315 minimum, 10,000×10,000 maximum Aspect ratio: 4:5 to 1.91:1 range Minimum width: 320 Maximum width: 1440 Minimum height: 400 Maximum height: 1800
Facebook	Videos	mp4, mkv, mov, avi, 3gp, ogv, webm Note: Video URLs are also accepted. (YouTube, Vimeo, etc.) www.youtube.com/watch?v=exampleId	Max file size: 100 MB Duration: 60 seconds maximum 600 x 315 minimum 1920 x 1920 maximum Maximum columns (horizontal pixels): 1920 Minimum aspect ratio [cols/rows]: 4:5 Maximum aspect ratio [cols/rows]: 16:9 Note: Link sharing feature is limited for Facebook video shares
Facebook	Carousels	jpg, gif, png, eps, svg, bmp, tiff, pdf	Up to 10 assets per carousel post Max file size: 100 MB Recommended Aspect Ratio: 1:1 Minimum resolution: 500x500 px (1080x1080 px recommended)
Instagram	Images	jpg, gif, png, eps, svg, bmp, tiff, pdf	Max file size: 100 MB 600x3515 minimum, 10,000x10,000 maximum Aspect ratio: 4:5 to 1.91:1 range Minimum width: 320 Maximum width: 1440 Minimum height: 400 Maximum height: 1800
Instagram	Videos/Reels	mp4, mkv, mov, avi, 3gp, ogv, webm	Max file size: 100 MB Aspect ratio: 1.91:1 and 9:16 Aspect ratio: (1080x1920px recommended) Minimum frame rate: 30 FPS Maximum resolution: 720 Maximum file size under 10 minutes: 650MB Maximum file size between 10 and 60 minutes: 1GB
Instagram	Carousels	Images: jpg, gif, png, eps, svg, bmp, tiff, pdf Video: mp4, mkv, mov, avi, 3gp, ogv, webm	Up to 10 assets per carousel post Max image file size: 30 MB Resolution: At least 1080 x 1080px Aspect ration: 1:1 Max video file size: 4 GB Resolution: At least 1080 x 1080px Aspect ratio: 1:1 of 4:5 Video duration: 3 seconds to 2 minutes Note: Instagram supports 1-second carousel videos, but we recommed 3+ seconds minimum
X	Images	jpg, gif, png, eps, svg, bmp, tiff, pdf	Max file size: 100 MB 600x355 minimum
X	Videos	mp4, mkv, mov, avi, 3gp, ogv, webm Note: Video URLs are also accepted. (YouTube, Vimeo, etc.) www.youtube.com/watch?v=exampleId	Maximium file size: 512 MB maximum 600x335 or 335x600 minimum 1920x1200 or 1200x1920 maximum Duration: 140 seconds maximum
TikTok	Videos	mp4, mkv, mov, avi, 3gp, ogv, webm	Max file size: 52.428 MB Duration: 3-60 seconds maximum Minimum width: 960 pixels Minimum height: 540 pixels
Downloadables	Images	jpg, gif, png, eps, svg, bmp, tiff, pdf	Max file size: 2 GB
Downloadables	Videos	mp4, mkv, mov, avi, 3gp, ogv, webm	Max file size: 2 GB

Share Types:

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