Managing Downloadable Assets in Promoboxx

Downloadable content is important because it puts your brand's marketing materials directly into the hands of your local retail partners — giving them the logos, imagery, and media they need to represent your brand accurately and promote it effectively in their own markets. In Promoboxx, you can provide your retailers with downloadable content in two ways:

1. Brand Assets - assets that live in your Assets Library, available through the Assets tab in the lefthand menu of your dashboard, independent of any campaign. You control the expiration date (or set none at all), making this the right home for logos, evergreen imagery, and other content that isn't time-sensitive.
2. Campaign Downloadables - assets attached directly to a campaign. These are only available while the campaign is live, expire when the campaign ends, and are only visible to retailers who have access to the corresponding campaign.

This guide walks through both options, plus best practices for keeping your Assets Library organized.

Brand Assets

The Assets Library is where your Brand Assets live. It gives you more customization and workflow options than a traditional DAM, while keeping everything organized, tagged, and searchable. Key features include:

• Bulk upload and organize assets in any format, into any folder
• Tag assets with predefined categories (Product, Sales, Inspirational, or Featured) — or create your own custom tags
• Designate assets as visible to your sales reps only (great for training materials)
• Set an end date on assets tied to time-sensitive initiatives

It's not just easier for brands - retailers and sales reps benefit too. They can:

• Filter and find assets by brand, date, and any tags you've set
• View organized folders and specific downloadable content on the same screen
• Quickly identify (for sales reps) which assets are intended for them versus retailers

Uploading Brand Assets

Brand Assets are ideal for content that shouldn't disappear when a campaign wraps up. To upload them:

1. On the left side tab of the Dashboard, click Assets.
2. At the top of the page, you'll see an Upload tab and an Assets tab — select Upload.
3. Upload your files into the box on the left-hand side.
4. On the right-hand side, you can customize the asset, add tags, set an expiration date, and select a folder.
5. When you're finished, select Upload Assets on the bottom right.
6. If you'd like the assets to be visible only to sales reps, check off the Only Visible to Divisions box on the bottom right.

Viewing Existing Assets

1. At the top of the Assets page, select the Assets tab.
2. From there, you can sort your library by folder and tag.

Campaign Downloadables

If you want to attach downloadable content directly to a campaign - keeping it available only for the life of that campaign - follow these steps:

1. Upload any images you'd like to use as downloadables using the Select/Upload button within the Add Shares section of the campaign builder.

2. After uploading, select each image you want to include in your campaign as a download (a blue outline will appear around each selected image) and click Done.

3. When selecting your share channels, check off Downloadables. This ensures downloadables are included in the campaign you're creating.

4. On the next page, navigate to the Downloadables tab. Provide a label and a description for the downloadable - and don't forget to Save!

5. Continue scrolling down the page and repeat step 3 for each image you've uploaded. If there's an image you don't want to turn into a downloadable, select Delete Share on that image.

Best Practices: Folders & Tagging

Folders

We recommend creating folders for your content before you start organizing. Some folder ideas: videos, product categories, athlete photography, inspirational and/or lifestyle shots, and studio images. If you currently use a DAM, think about how you organize content there and replicate that structure in Promoboxx.

Tagging

You can add as many or as few tags to an asset as you'd like — but keep in mind that the more tags you add, the more often that asset will appear in retailer search results. Tags also make it easy to pull up a whole category at once; for example, tagging a downloadable "inspirational" means you can instantly locate all of your inspirational content.

Some tag suggestions: video, social media, backpack, youth, women's, men's, lifestyle, holiday, promotional, outdoor, season, product names, and model numbers.