Dynamic Campaign Variables

When building out campaigns, brand users have the option of adding variables in the ad copy. 

These can be used to automatically pull in retailer, brand, and campaign information to make the copy more relatable for both retailers and end consumers.

We’ve compiled a list of variables and what information they pull in.

RETAILER INFORMATION 

Retailer information is based on information collected from retailers at the time of enrollment with your brand on Promoboxx and can be updated by retailers themselves or by brand users. 

Name – retailer’s business name

Formatted Phone – retailer’s phone number in (555) 555-5555 format 

Website URL – retailer’s website 

Twitter URL – URL for the retailer’s Twitter page

Facebook URL – URL for the retailer’s Facebook page

Address – retailer’s street address 

City – retailer’s city

State – retailer’s state

BRAND INFORMATION 

Brand information is based on brand settings in Promoboxx. 

Name – your brand name as it appears at the top of your Dashboard on Promoboxx

Logo URL – link to the brand logo uploaded to Promoboxx

Support email – support@promoboxx.com

Retailer alias – the preferred term for your retailers: retailer, dealer, partner, vet, clinic, etc. based on the “retailer alias” setting

Campaign alias – the preferred term for your campaigns: campaigns, folders, etc. based on the “campaign alias” setting

Davison alias – the preferred term for your sales reps: sales reps, sales team member, contact, account manager, etc. based on the “division alias” setting. 

CAMPAIGN 

Campaign information is based on the settings of the campaign in which variables are being inserted.

Name – name of the campaign being edited 

Start date –- the first day the campaign is visible to retailers