Creating Shares for Instagram Stories

What are Instagram Stories?

Instagram Stories is a feature within the Instagram app where users can capture and post related images and video content in a slideshow format. The content is available for only 24 hours from the time of posting. Stories also allow the addition of text, drawings and emoticons to images or video clips, allowing businesses to better connect with and entertain their audience.

There are 400 million users watching Stories on a daily basis, with one-third of the most viewed Stores coming from business profiles (via AdEspresso). Simply put, you need to be offering Stories content for your retailers! Lucky for them, the Promoboxx app makes it easier than ever for your retailers to post to their Instagram stories. Simply follow the steps and best practices below when creating your Instagram story shares.

Recommended Dimensions for Instagram story photos:

• The recommended resolution is 1080 X 1920 pixels
• Maintain a resolution of at least 600 X 1067 pixels
• Maintain an aspect ratio of 9:16
• Use either JPG or PNG format
• Maximum size allowed is 30MB

Recommended Dimensions for Instagram story videos:

• The recommended resolution is 1080 X 1920 pixels
• Maintain an aspect ratio of 9:16
• Use either MP4 or MOV format
• Maximum size allowed is 4GB
• It should have a resolution of at least 720p
• Videos will play for a max of 15 seconds

How to upload content for Instagram Stories on Promoboxx:

1. After you’ve created a new campaign in Promoboxx, simply drag and drop or click to upload your Instagram story images or videos. Tip: make sure your assets are properly formatted first by following the recommended dimensions above!
2. Make sure “No Link” is selected, as organic Instagram story photos and videos cannot have a link.
3. Uncheck all channels except for Instagram. You can also enable the Downloadables channel if you’d like.
4. Add copy for the Link Description, Link Title, and Message. Note: Only the “Message” field copy will be included in the Instagram story share. You can simply put “N/A” in the other two text fields.
5. Click “Create Shares” and continue! 

It is recommended that you take advantage of and customize the “Share Label” in your Instagram story shares to point out that the share is meant for Instagram stories and not the Instagram news feed.