Did you know that Instagram video posts receive 38% more consumer engagement than static image posts? They also generate 2.1X the amount of comments.¹ If you're not already creating video content for Instagram, it's time to hop on the bandwagon.
Best Practices
- Grab the attention of your users by using captions. Adding text to your videos will immediately increase engagement, but try not to overdo it as too much text can become overwhelming to the user.
- Make the first seconds count. Instagram users scroll through their feeds very quickly, so it’s important that your video will compel users to stop within the first few seconds.
Video Guidelines
- The minimum resolution for landscape video is 600 x 315.
- The minimum resolution for square video is 600 x 600.
- The minimum resolution for vertical video is 600 x 750.
- The landscape aspect ratio is 16:9.
- The square aspect ratio is 1:1.
- The vertical aspect ratio is 4:5.
- Max file size for all formats is 4GB
- Recommended video formats are.MP4 and MOV.
- The video length max is 60 seconds.
- Video max frames 30fps.
Character Limits
- Maximum caption: 2,200 characters.
- Caption recommendation: 125 characters.
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