Creating a Paid Ad: Step by Step Walkthrough

There are 5 steps to creating a Paid Ads campaign on Promoboxx. 

1. Create a Campaign

In step one, we will require a few campaign details to get started. Keep in mind that these details are all retailer facing, and will not be seen by consumers once your Paid Ad is live.

• Start out by giving your campaign a name, a thumbnail image, and a start and end date. The dates you select will determine the duration of your ad run on retailers' social channels.

• Next, decide if you would like to enable this campaign for automation. This will allow your Paid Ad to run automatically for any retailers that have previously opted in. Be sure to add a campaign objective so your retailers are enticed to participate and aligned with your goals

2. Add Targeting

In the next section of the Paid Ad builder, we will focus on your campaign targeting! 

• Select your placement type - feed or story, as well as your ad channels. Notice that your ad channel options will change based on the placement type you’ve selected.
• Select specific targeting based on gender, age, and audience interests.

3. Upload Content

Here is where the fun begins and your content really comes alive!

• First and foremost, you want to select your Optimization Goal for your ad. Do you want to optimize for reach, link clicks, etc?
• Next, choose your Ad Format. Promoboxx supports single image ads, video ads, as well as carousel ads. 
• Next, you’ll want to add your ad message or copy. Notice as you type into the field on the right hand side of your screen, your ad preview on the left will update. Be sure to toggle between your share channels, as the positioning of this text will vary. 
• You will see a few campaign option toggles. These toggles will determine how much customization you give your retailers. For example, do you want retailers to have the ability to edit the call to action, or link destination of your ad? By default, these toggles will be enabled on any new campaign. However, feel free to uncheck these boxes if you would like to disable the feature.

• For media type, determine if you would like to use an Image or Video. Click “upload image” to select an asset from your computer. Curious about image specifications or requirements? Check out the drop-down menu below for our recommendations.
• Once your creative is uploaded, scroll down to add your final content details - like link destination, call to action, headline, and link description.

4. Invitations & Funding Type

You are now ready to select the retailer(s) you'd like to invite to this Paid Ad and what type of funds are behind it.

• Select your "Funding Type" from 3 options:
  • Brand Funded: Ads are entirely funded by your team and money is withdrawn from your available balance.
  • Use Brand Funds and Retailer Funds: Ads are funded by your team and money is withdrawn from your available balance. Retailers have the optional opportunity to add additional funds of their own.
  • Retailer Funded: Ads are created by your team, but entirely funded by the retailers’ funds.
• Click "Add Retailers" and select the retailer(s) to invite by collection or filter. You can also review which retailers are Paid Ready (meaning they have the necessary social permissions to run a Paid Ad) and which retailers are automated.
  
  • A green check indicates the retailer is fully Paid Ready.
  • A yellow alert suggests the retailer is either missing necessary social permissions or a connected location.
  • A red alert indicates that the retailer lacks the necessary social permissions and a connected location.
• Review the retailers you added. You can...
  • See the retailer’s registration status, Paid Ready status, and automation status
  • Add or remove retailers as needed
• Add funds under “Distribute Funding” if creating a brand-funded campaign. Funds can be distributed evenly or customized per retailer.

• Click continue to Campaign Review or click Save & Exit to continue later.

5. Campaign Review

Now that you’ve built your campaign, be sure to review your previously determined campaign details. If you would like to make any changes, use the timeline at the top of your screen, to click back into a previous step. 

When you are ready, hit publish! This will publish your campaign to the retailer's dashboards and allow them the opportunity to opt-in. To create a communication to send to your retailers, check out our Paid Ad Communication Template to get started. 

Check out our video tutorial for a live walkthrough!