Tips to Maximize Consumer Engagement
- Based on your goal (engagement, link clicks, generating awareness, etc.), your content should be optimized accordingly
- Consumer Engagement (likes/reactions/comments/re-shares)
- Imagery/Video Content tends to work best
- Add a caption
- Ask questions in copy and include a strong call to action (CTA)
- Include hashtags/mentions/tags
- Optimized Date/Time of Post
- Best time to post on Facebook:
- During the week is between 1 p.m. and 4 p.m. during work hours. That’s likely because many Facebook users browse on their desktops and check it during downtime at work. Although the best time to post on Facebook on a Sunday is at 3 p.m.
- Best time to post onInstagram:
- During lunch (11 a.m. to 1 p.m.) and evening after work (7 p.m. to 9 p.m.). Most Instagrammers tend to login via mobile. So they tend to avoid browsing during work hours.
- Best time to post on Twitter:
- The best time to post on Twitter is during the lunch hour of 12 p.m. to 1 p.m. However, scheduling posts just before lunch works well too.
- Use landing pages to capture additional consumer metrics
- Use local ads
- Add campaign-specific targeting to reach ideal audience
Tips to Maximize Consumer Clicks/Conversion
- If your goal is to maximize clicks, the link destination should be your retailer's website or a specific place on your website
- Use custom fields to have retailers add the brand-specific page of their website
- Make sure the content is relevant to consumers (ensuring that the dealer carries the product being featured)
- If local ads are enabled, make sure you have relevant reach by targeting the right audience by their interests and purchase behavior.
- Make sure you have a call-to-action in the Facebook link title/description since we know that can’t be edited by the retailer and will always show up
- If the post links to a landing page, make the there is a good CTA on the landing page as well
- CTA’s should be big, clear, concise, and at the top of the page
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