Tips to Maximize Consumer Engagement & Conversion

Tips to Maximize Consumer Engagement

Goal: Drive likes, reactions, comments, and re-shares.

Tactics:

• Use imagery or video - it tends to perform best
• Add a caption
• Ask questions in your copy and include a strong CTA
• Include hashtags, mentions, and tags
• Post at the optimal date/time for each platform (see below)
• Add campaign-specific targeting to reach your ideal audience

Platform specifics - best posting times:

• Facebook: Weekdays, 1–4 p.m. (peak browsing during work downtime); Sundays around 3 p.m.
• Instagram: Lunch (11 a.m.–1 p.m.) or evenings after work (7–9 p.m.) — most users are on mobile and browse less during work hours
• Twitter: Lunch hour (12–1 p.m.), or scheduled just before lunch

Tips to Maximize Consumer Clicks/Conversion

Goal: Drive clicks to your retailer's website or a specific page on it.

Tactics:

• Use custom fields so retailers can add their brand-specific page
• Keep content relevant to consumers (confirm the dealer carries the featured product)
• If local ads are enabled, target the right audience by interests and purchase behavior
• Include a CTA in the Facebook link title/description - retailers can't edit this, so it always shows
• If linking to a landing page, make sure it also has a strong CTA

Platform specifics - landing page CTAs:

• Big, clear, concise
• Placed at the top of the page