Post Uniqueness Scoring for X Shares – Brand Academy

X made policy changes that demand more authenticity, preventing the use of multiple accounts to post the same or similar content. We’ve risen to the challenge introducing Post Uniqueness Scoring to our suggested copy system creating a better experience for brands, retailers, and consumers. We’re excited to unveil these updates and believe they will further solidify the credibility of specialty retailers while allowing brands to provide messaging guidelines. Read more on best practices for the suggested messages in the Campaign Shares Format Guide.

To create suggested messages for X shares, please follow the steps below:

Step 1: Log into your Promoboxx Dashboard

Step 2: Select "Create New Campaign" in the top right-hand corner of your Dashboard

Step 3: Upload a piece of content and select "X" as your share channel (create shares and continue)

Step 4: Click on the X tab to edit your content

Step 5: Add as many messaging options as you'd like by clicking the +Add alternative message button (see screenshot below). We recommend adding at least two to three options and a strong call to action. These options are randomized when a retailer goes to share, which contributes to tweet uniqueness and adherence to X’s policy.

Retailers can view all provided messaging options by toggling through them, as shown in the screenshot below. Before posting, they must edit the brand-provided message in their dashboard. As they revise the copy, the uniqueness meter will update. Once the message is unique enough, the meter will turn green, and the retailer can share the post.

Retailers can follow the steps in the Tweet Uniqueness Retailer Academy article to add suggested messaging to X and make it unique to their business.

Have a question? Reach out to our support team at 800-380-7502 ext. 3

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