Campaign QA Checklist

Don't forget to QA your campaign once complete! Use these simple steps to make sure it is fully optimized for your retailers and consumers.

Campaign Details:

1. Make sure your campaign has a campaign description.
   1. It should clearly educate retailers as to what they will expect when looking at the assets within the campaign. As a reminder, this is your opportunity to market to your retailers as to why to share this campaign.

Campaign Shares:

1. Your campaign should have multiple share options within each channel.
2. Make sure each share has a clear call-to-action.
3. Double check that each share is linking to the proper destination, such as the retailer’s website or a landing page.
4. Make sure the images are sized and cropped properly for the share format you’ve selected.
   1. Recommended size for Facebook Link shares - 1200 x 630 pixels
   2. Recommended size for Instagram shares - 2048 x 2048 pixels
5. Make sure the copy in the Facebook link title and description, as well as the Twitter copy, remains below the max character count limit.
6. You should have at least 2-3 suggested copy options for each Facebook and Twitter share.
7. Make sure the copy is relevant to both the retailer and consumer and includes retailer variables.

Landing Page:

1. Make sure you have a clear call-to-action button, such as “Shop Now,” or “Get Directions.”
2. If you included a lead generation form, make sure you add a note before the form that explains to the consumer what they get for filling it out.

Campaign Invitation and Automation Schedule:

1. Did you send yourself a test of the communication?
   1. Make sure it looks as you have intended!
2. Make sure your communication has a high-quality image that’s relevant to the campaign.
3. Does your communication have a simple subject line? Be sure to exclude phrases like “FREE” or “$$$” in the copy in order to avoid the email being marked as spam.
4. Does your communication compel your retailers to take action?
5. If you’re running automation as part of your invitation, double check that you’ve scheduled each share for a different day and time across the duration of the campaign.