Looking to boost your retailer engagement? Use the tactics below to find new and different ways to get them sharing.
Communication Strategy
- Goal: Establish calendar and cadence of communication
- Types of Communications
- Enrollment Reminders (1-2x per month)
- Campaign Invitations (1 per campaign)
- Campaign Reminders (1-2x week)
- Global Messages (1x week)
- Broken Facebook Connection - Automation
- Confirming Contact & Data
- Retailer funded local ads
- How to Access Reporting
- Content Discovery Reminder
- New features
- Calling out individual promotion channels
- Promote monthly generic webinars
- Survey retailers (content feedback, marketing contact info)
Content Strategy
- Goal: Create organized, consistent and high-quality campaigns
- Launch, at a minimum, 2 new campaigns per month
- Have 1-2 evergreen campaigns that new shares are added to every month
- Multi-share, multi-channel campaigns (not just social)
- Experiment with different formats for campaigns to gauge what resonates with retailers
- Adopt a “something for everyone” approach so that there is product, promotional, inspirational/educational content available at all times
- Appropriately formatted and preferably ad-eligible content for Facebook
- All images contained in share options should be available as downloadable assets
- Leverage share labels to easily differentiate share options to retailers
- Use Campaign Description section to sell retailers on the value of the campaign, what to expect, if content is automated, if new shares will be added, what products are featured
- Use landing pages to feature additional content, generate leads, garner additional consumer metrics
- Create monthly content calendars (however the farther out - the better) that you share with retailers via Assets
Automation Strategy
- Establish a general automation schedule and keep accountable
- Make sure you're consistently automating content (1-2x per week)
- Ensure automated content is not product specific and speaks to the brand as a whole
- Educate retailers and reps on the value of this feature
- Promote your automation strategy/schedule to retailers and reps via communications
Sales Reps Strategy
- Train, educate and encourage reps to drive engagement for their accounts (incentives, competition, dashboard overview, enforce program value)
- Align with leaders of rep teams to ensure Promoboxx metrics are included in ongoing rep responsibilities
- Survey reps and use them as a soundboard to understand why their accounts are not engaging
- Provide one-pagers, rep business cards and other materials for reps to distribute at events, leave behind during visits
- Create rep-driven local ad budgets; reward reps with local ads to give to their territory
- Highlight top performers, upcoming campaigns, best practices, new features in an ongoing newsletter
- Attend national sales rep meetings and/or get space on their weekly/monthly calls
Incentivize with Time-Sensitive/Limited Local Ads Offer:
- Encourage slipped away retailers to come back with a local ads incentive (only X number of retailers are eligible, only until Y date...)
Internal Tactics:
- Add Promoboxx to an internal portal
- Include vanity link in email signatures
- Include vanity link in existing email newsletters
- Launching an “enrollment period” to create a sense of urgency
- Request updated rep/retailer associations (quarterly)
In-Person Events:
- Sales rep conferences to meet and educate team about how to talk about Promoboxx, how to sign up retailers, value prop etc.
- Retailer conferences, both brand and industry-specific, to generate retailer sign ups, promote Promoboxx, present overview
Adding New Retailers to Network:
- Import and send enrollment/webinar recording/1:1 demo communication
- Pull retailer brand requests and send to brand for approval
Postcard Campaigns:
- Send out physical mail to all non-engaged with vanity link
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