Campaign Invitation

The Send New tab provides you with different options to communicate with your retailers. For example, you may...

• Invite retailers to your campaigns (note: only send this when you are inviting new retailers to a campaign. If retailers are already invited to the campaign, do not use this option as they will not receive the communication.)
• Remind retailers that have not yet accepted an invitation to participate
• Alert all retailers to promote your content who were invited to the campaign. You may use this to send a reminder about new share content or send a new communication to remind already invited retailers about the campaign. 

Before you decide what type of Communication you want to send, you need to make sure you know who your audience is. This will change depending on which or all of your retailers will be invited to a campaign. Once you establish who your audience will be, you'll be able to complete the following quick and easy steps to creating a campaign invitation: 

1.  Select Recipients

Select which retailers you are inviting to the campaign. You have the option to send to 'all' or to 'specific recipients' (e.g. specific filter(s) or collection(s), or individual email retailers). Keep in mind the strategy behind your message and make sure you are sending the communication to a specific, targeted filter, collection, and/or retailer to receive higher open and click-through rates. 

2.  Automation Options

(*Skip this step if you want to ‘Send your retailers a message’ or if you do not want to run automation for this particular campaign)

Next, select the Facebook post(s) that you would Automate for your retailers. When you run Automation for your retailers, each time you release new content, the retailers who have enabled Automation will have the content promoted to their Facebook channels instantaneously. 

3.  Customize Email

Your invitation will urge your retailers to participate in the campaign, so customizing the email subject line and body of the message is very important! Essential for a successful email:

• An eye-catching subject line (try something new, like emojis or questions!). Using the word "FREE" can send emails to spam folders so be creative.

• Quick overview of campaign and content, and the value it brings to the dealers and their audiences.
• Using images that are within 500px-1000px to ensure images download in retailers' mailboxes. Typically 600x600px are best for email images.

• Finally, a strong call-to-action. Anything highlighted in a blue box in the image below denotes that it can (& should) be customized. As a general rule, your email text should have the same general voice as your Sell Page. 

We highly recommend sending yourself a preview and/or test to double check your work. To preview your email, click ‘Preview’ on the top left. To send a test email to yourself, click ‘Send Test’.

4.  Review & Send Your Campaign to Retailers

Make sure to double check to see if all information is correct. Either send that invitation right then and there or schedule it to go out when the campaign launches. If everything looks good, send the invitation, and be prepared for some happy retailers!

5.  Customize Your Automatic Reminder 

Last, but not least: a campaign reminder will be automatically scheduled to go out a week after the campaign launches to that same group of retailers you're sending your invitation to. You always want to make sure you customize this reminder before it's sent out OR disable the reminder from going out if you already have additional campaign reminders planned out. 

To send any other type of campaign communication, make sure to mimic these easy steps in order to create a creative and engaging message for your retailers. 

Continue to  Run Automation →